Advertising Your Home

Advertising Your HomeIf you’re in the process of or thinking about selling a home then you’ll want to read this article about advertising your home for sale.  When listing a home for sale you as a seller will want to make sure your home is being marketed properly.  With over 90% of buyers shopping online at major real estate sites like and it’s imperative to include your homes for sale in as much online marketing as possible.  But is all the advertising actually driving interest on your home?

Did you know that only 48% of home buyers actually buy the home their looking at online?  Traditionally buyers will scour the internet and look at listings and call an agent but hardly ever is the call about the property the actual property the buyer purchases.  Many times especially in hotter real estate markets by the time the marketing hits the house may already be under contract.  When that happens a good agent will likely move the buyer over to another similar house the buyer might be interested in.  The main intention when an agent advertises a property for sale is to sell that home but most times that doesn’t happen.

Advertising Your Home For Sale

The biggest online advertising database is the local Multiple Listing Service or MLS.  The MLS is a regional database of all the properties for sale in the area listed by the listing agent and agency.  Realtors use this service to find properties for their clients as well as value properties when comparables are needed.  An agent receiving a call on a property will look that property up in the MLS to see it’s listing status which will be as follows;

Active:  Property is actively listed on the market and available for sale
Pending:  Property is actively listed on the market but not available for sale as it’s under contract with another buyer
Cancelled:  Property is no longer listed on the market and is not for sale
Sold:  Property is sold and is no longer on the market for sale

If the property is in “Active” status then the agent will make an appt with the buyer to see the property.  If the property is in any other status the agent will likely ask the buyer some additional questions to see what they’re looking for in a home and try to help them find another home similar to the one they called on.

Now, here’s the interesting part… All the other homes in your immediate neighborhood that are comparable to yours are also to some degree advertising for you as well.  Here’s how, just like when a buyer calls in on another home and that home isn’t available if yours is then you’ve got a great chance of having your home shown after the other home is no longer available for sale.  Make sense?

When advertising your home for sale you need to be aware of descriptive Ad Copy and professional photos and the importance they have with today’s online buyers.  We live in an instant information world and most everything is within a fingertip’s reach.  Buyers looking at ads online will make snap decisions and move on quickly if ad copy or photos are presented poorly.  When we list a home for sale we make sure to take extra time to capture all the details in the ad copy, additionally we hire a professional photographer to take the best photos and video so your home is presented in it’s best light.

Example Ad Copy;

Competitor Ad Copy
Like new northwest beauty in the Norris school district with upgrades galore! Why buy new? 4bd 2ba 2056 plan on corner lot with pool just in time for summer. Home has upgraded white cabinets, 18×18 floor tile, granite counter tops in kitchen, stainless steel appliances, kitchen and bathroom backsplash, upgraded carpet, french doors,alarm,keyless entry, pool and fire pit!

Our Ad Copy
Your outdoor oasis awaits in this beautifully, neutrally decorated home in desirable Northwest Bakersfield. Enjoy the pergola and gas fire pit poolside as you pick grapes right from the vine! This 4 Bedroom and 2 Bathroom home offers a spacious 2,034 square foot layout of living space. Home is located on a large 10,454 square foot corner lot in a cul-de-sac street. You’ll love the kitchen that offers granite counter tops, huge center island and stainless steel appliances! Additionally the energy efficiency this home offers with being North/South facing plus the prepaid leased solar will save you some $$$ on utilities. Call today for your personal tour!


If you have any additional questions on Advertising Your Home or would like us to give you a free consultation on listing your home for sale, please contact us.  Additionally, feel free to submit your comment below on which ad copy your prefer.


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